The Crafts
Block Print
Block printing isn’t just a technique - it’s a tradition, passed down through generations of artisans in Jaipur and beyond. This centuries-old craft, perfected by the Chhipa community, brings our bold, beautiful designs to life.
Each print starts as a hand-drawn design, painstakingly carved into wooden blocks. These blocks are dipped in richly pigmented dyes and pressed onto organic cotton, layer by layer. Some of our more intricate prints require up to six individual colour applications - each one stamped by hand with unwavering precision.
The result? A wearable work of art, alive with character. No two pieces are exactly the same, and that’s what makes them special. In a world of mass production, we
celebrate the human touch - the slight variations, the richness of colour, the story behind every print.
Handmade. Timeless. Effortlessly beautiful.
And always worth the wait.
The design is first drawn onto a wooden block and then carved out by hand. This is a highly skilled art by itself, and takes years to master.
The Crafts
Screen Print
Screen printing blends traditional craftsmanship with modern precision, allowing us to create clean, vibrant designs that stand the test of time. While the process has evolved over the years, every print is still guided by skilled hands and a meticulous eye for detail.
Each design begins as carefully prepared artwork, with a separate screen created for every colour in the pattern. Rich, long-lasting pigments are then pressed through these fine mesh screens onto premium organic cotton, one layer at a time. Every colour is applied individually, ensuring crisp details, consistent coverage, and exceptional depth.
The result? Bold, lasting prints that are as comfortable to wear as they are beautiful to look at. Every piece reflects the care, precision, and craftsmanship that goes into its making, offering a perfect balance of timeless design and everyday durability.
Crafted with care. Made to last. Designed to be worn.
And created with quality in every layer.